FOUNDING LAUNCH - $7 today, regular price $27. The price goes up on August 31st.
Get It For $7
For any business owner who has ever earned a nice review… and then done absolutely nothing with it

Your Customers Already Wrote A Month Of Your Marketing. It's Sitting On A Page Almost Nobody Visits.

In the next 20 minutes, The Proof Machine turns the reviews you already have into 30 days of ready-to-post social content… captions, graphic copy, Google posts, and a day-by-day calendar. You don't write anything. You don't film anything. You don't hire anyone. And you never open a blank post box again.

Get The Proof Machine - $7
Founding price. Regular price $27. Instant access.
Inside in 60 seconds Works with as few as 5 reviews Any business, any industry 60-day keep-everything guarantee

Let me tell you about the most valuable file on your computer that you have never once opened.

It isn't your accounts. It isn't your customer list. It's a page on Google… or Facebook, or Yelp, or Trustpilot, or the reviews tab of your Etsy shop… where over the last few years, a group of complete strangers took time out of their day, for free, to sit down and write advertising copy about your business.

They did it voluntarily. Most of them did it without being asked. They used their own names and their own faces. They said things about you that you would never be allowed to say about yourself… and even if you did say them, nobody would believe you.

“Honestly saved us. I'd all but given up on it.”
“Third one I've tried. First one who actually turned up when they said they would.”
“I've been telling everyone at work about this place.”

You cannot buy that. There is no ad agency on earth that can write it for you, because the whole power of it lives in the fact that you didn't write it.

And here's what you did with it.

Nothing.

It's not your fault. Nobody ever told you those were ads.

You thought reviews were a scoreboard. Something you check on a slow Tuesday. Something you screenshot to your partner when a really good one comes in, and then close.

You've been treating them as reputation. They're not. They're inventory.

Every single review you have ever received is a finished, pre-tested, customer-written advertisement. And there are probably somewhere between eleven and four hundred of them sitting on a page that only gets visited by people who were already thinking about buying from you.

Your reviews are only ever seen by people who already found you.

They do nothing for the ten thousand people in your town who have never heard of you. They do nothing on the feed where your customers actually spend three hours a day. They sit in a locked room, working one visitor at a time, when they could be working the entire street.

Meanwhile, here's your Tuesday.

It's 8:40pm. The day's finally done. You open Instagram because you know you haven't posted in eleven days… you know, because the last post is still sitting there with its four likes, one of which is your mum.

And you look at that blank box.

And you think: what am I supposed to say?

You're not a writer. You didn't get into this to be a writer. You got into it because you're good at fixing the thing, or making the thing, or looking after the people. Now there's a small white rectangle on your phone demanding that you be witty and valuable and consistent, every day, forever, for free.

So you do what everybody does. You post a photo of the work with the caption “Another happy customer!” and you close the app and you feel slightly worse than before you opened it.

And somewhere on the internet, a woman named Denise has written four hundred words about how you were the only one who called her back, and it's just… sitting there.

Word of mouth is the best marketing on earth. It has exactly one flaw.

Ask any business owner where their best customers come from and they'll tell you the same thing: word of mouth. Referrals. People telling people.

They're right. It converts better than any ad, it costs nothing, and it arrives pre-trusted.

It also has one catastrophic limitation nobody ever mentions:

Word of mouth reaches one person at a time.

Denise tells her sister. Her sister might tell one friend. And that's the end of the line… the single best piece of marketing you got all year, spent on two people, and then gone.

The Proof Machine takes that same word of mouth and puts it on a screen in front of several thousand people, thirty days in a row.

That's the whole idea. That's it.

Founding launch price
Save $20 - today only pricing
$27 $7 one-time

Nothing rebills. Yours forever.

Get Instant Access - $7
Inside in 60 seconds · Works with as few as 5 reviews
  • The Proof Machine - run it forever
  • The 30-Day Proof Calendar
  • The Caption Engine - 30 captions in your voice
  • The Google Post Pack
  • Graphic Text + Layout Sheets
  • The Excerpt Cutter
  • The Review Harvest Sheet
  • BONUS: The Refill Protocol
60
DAYS

Keep everything. Refund any time in 60 days, for any reason, and keep the content you made.

SECURE CHECKOUTVISAMASTERCARDAMEX
The mechanism - Proof Mining

Here's exactly how it works

Four steps. Twenty minutes. You've done harder things before lunch.

1
10 minutes, once

You gather what's already yours.

You get the Review Harvest Sheet, which walks you through every place your proof is hiding. Google. Facebook. Instagram comments. Yelp, Trustpilot, Etsy, Amazon, Booking.com, Checkatrade, Angi, Houzz… whatever applies to you. Plus the ones almost everybody forgets: the thank-you email in your inbox. The text that said “honestly, you were brilliant.” The DM. The card that came with the flowers. You copy. You paste. That's your raw material.

2
5 minutes

You run The Machine.

You paste your reviews in, tell it what you do and roughly who you serve, and it goes to work. It reads every review. It finds the sentence in each one that actually sells… because in a four-paragraph review there is usually one line doing all the work, and it is almost never the first line.

3
Immediately

You get your month out.

Not ideas. Not a template. Not “here's a framework you can use.” A finished month: 30 posts built around real things real customers said about you, a Facebook and Instagram caption for every one, the graphic copy laid out line by line, Google Business Profile posts, and a 30-day calendar that orders it all so the month builds instead of repeating itself.

4
Tonight

You post.

Or you hand the whole file to whoever does your socials and enjoy the look on their face.

Get The Proof Machine - $7
Regular price $27 from August 31st
The build

What you get for seven dollars

⚙️
The Proof Machine
Paste your reviews in, get 30 days of content out. Works with five reviews or five hundred. Run it as many times as you like, forever.
CORE
🗓️
The 30-Day Proof Calendar
Every post mapped to a day and ordered so the month builds toward the ask… instead of being thirty random screenshots in a row.
INCLUDED
✍️
The Caption Engine
Facebook and Instagram captions for all thirty, written in your voice, each ending in something that actually asks for the business. Not “let us know in the comments.”
INCLUDED
📍
The Google Post Pack
Google Business Profile copy for the whole month. The highest-intent, least-used piece of real estate any local business owns.
INCLUDED
🎨
Graphic Text + Layout Sheets
The exact words for each graphic, in the exact order they go on the image… the quote, the headline over it, the name, the call to action. Paste into a free Canva template or hand it to your designer.
INCLUDED
✂️
The Excerpt Cutter
Pulls the one sentence that sells out of a four-paragraph review… and stacks the short ones, so “Great service, thanks” still earns its place.
INCLUDED
🔎
The Review Harvest Sheet
Every place your proof is hiding… including the ones you have forgotten you have.
INCLUDED
🔁
The Refill Protocol
How to run it again next month with your new reviews. Twenty minutes, another thirty days.
BONUS
The only qualifying question

“Does this actually work for my kind of business?”

Here is the only entry requirement that matters:

Has anybody ever said something nice about your business, in writing?

That's it. That's the whole test. If the answer is yes… even if it's five reviews, even if they're two years old, even if they're sitting in your email rather than on Google… you already have everything you need.

To save you wondering, here is who this is built for.

🔧 Home & trade services

Plumbers · Electricians · HVAC & heating engineers · Roofers · Painters & decorators · Landscapers & lawn care · Tree surgeons · Builders · Kitchen & bathroom fitters · Flooring · Window & door installers · Solar installers · Pest control · Locksmiths · Handymen · Cleaning companies · Carpet cleaning · Pressure washing · Gutter services · Pool maintenance · Junk removal · Movers · Storage

💚 Health, beauty & wellness

Dentists · Orthodontists · Chiropractors · Physiotherapists · Podiatrists · Opticians · Dermatology & med spas · Aesthetics & injectables · Hair salons · Barbers · Nail salons · Lash & brow studios · Tattoo studios · Massage therapists · Acupuncture · Gyms & studios · CrossFit boxes · Yoga & pilates · Personal trainers · Nutritionists · Weight-loss clinics · Therapists & counsellors · Veterinary practices

🍽️ Food, drink & hospitality

Restaurants · Cafés · Coffee roasters · Bakeries · Butchers · Delis · Food trucks · Caterers · Bars & pubs · Breweries & distilleries · Wineries · Hotels · B&Bs · Holiday lets & Airbnb hosts · Campsites · Tour operators · Activity centres · Escape rooms · Golf clubs

💼 Professional & B2B services

Accountants & bookkeepers · Lawyers & solicitors · Financial advisers · Mortgage brokers · Insurance brokers · Estate & letting agents · Surveyors · Architects · Interior designers · IT support & MSPs · Web designers · Marketing agencies · SEO consultants · Recruiters · HR consultants · Business coaches · Commercial cleaners · Print shops · Signage companies · Freight & logistics

🛒 Ecommerce & products

Shopify & WooCommerce stores · Amazon sellers · Etsy shops · Supplements · Skincare · Apparel · Jewellery · Candles & home fragrance · Pet products · Baby & kids · Outdoor & camping gear · Coffee & tea subscriptions · Meal-prep & food boxes · Craft & hobby suppliers

🎤 Coaches, creators & info

Business coaches · Fitness coaches · Life & mindset coaches · Career coaches · Relationship coaches · Course creators · Membership owners · Consultants · Public speakers · Authors · Podcasters · Agency owners

🚗 Auto & transport

Garages & mechanics · MOT centres · Tyre shops · Body shops · Car detailing · Mobile valeting · Car dealerships · Driving instructors · Taxi & chauffeur services · Motorcycle shops

🎓 Family, education & events

Childcare & nurseries · Tutors · Music teachers · Driving schools · Dance schools · Martial arts academies · Summer camps · Wedding photographers · Videographers · Florists · Wedding planners · DJs & bands · Event hire · Cake makers · Funeral directors · Care homes & home care agencies

And anybody else in the same boat

Real estate investors · Property managers · Franchise owners · Nonprofits & charities · Churches · Membership clubs · Trade suppliers · Anyone selling anything to anyone who has ever been pleased about it.

Seven quick pictures

What it looks like when it's your business

You're a dentist.

You have 214 Google reviews and the only thing you've ever done with them is put “Rated 4.9 stars” in the footer of your website. Out of those 214, sixty-odd mention that they used to be terrified of the dentist and now they're not. That is not a review. That is the single biggest objection in your entire industry, answered in your patients' own words. That's not one post. That's a month of them.

You're a roofer.

Every review you have says a version of the same thing: he turned up when he said he would, and the price at the end was the price at the start. You've been posting drone photos of finished roofs. Nobody can tell one roof from another. But everybody has been let down by a tradesman… and thirty different customers saying “he actually showed up” will do more for you than a hundred drone photos ever will.

You run a med spa.

Your best reviews aren't about the treatment. They're the ones that say “she talked me through it and I didn't feel stupid for asking.” That is the real purchase decision in aesthetics, and it has already been written for you, thirty times over.

You sell supplements online.

You have 900 Amazon and Shopify reviews you have literally never touched… and the top-voted ones have already been sorted by persuasiveness by the platform itself. That isn't content. That's a pre-tested ad library.

You're an accountant.

You think your work is too boring to post about. Your reviews say things like “first accountant who explained it in English” and “found me money I didn't know about.” Boring is not your problem. Silence is.

You're a hair salon.

You post the finished hair. Everybody posts the finished hair. Nobody posts the woman who wrote three paragraphs about how she cried in the chair because it was the first time in nine years she felt like herself. Post that one.

You're a wedding photographer.

Your entire market buys on trust, and every single one of your couples wrote you a thank-you message. You have been treating those as sentiment. They're your sales page.

And if you're none of those?

Then answer the one question again. Has anybody ever said something nice about your business, in writing? If yes, the Machine works exactly the same way for you as it does for the dentist.

Get The Proof Machine - $7
The obvious question

“Why can't I just do this with ChatGPT?”

Because you already have ChatGPT. And your Instagram still hasn't been posted to in eleven days.

Owning a knife doesn't make you a chef. What was missing was never the tool. It was knowing which review to use, which sentence inside it to cut out, what to write around it, what order to put them in, and how to do that thirty times over without it turning into a second job.

That is what you're buying. Not access to AI. A finished month of work.

So we're clear

What this isn't

Not a course.

No modules, no videos to get through, no homework. You paste, you run, you post.

Not a subscription.

Buy it once. Run it every month for the rest of your business's life. Nothing rebills.

Not a design job.

You get the words and the layout… what goes on each graphic and in what order. Dropping that into a free template takes about ninety seconds a post.

Not a reputation-management tool.

This doesn't chase new reviews or manage your ratings. It takes the proof you have already earned and puts it to work.

The investment

Regular price $27. Today, during the founding launch, $7.

I'll be straight with you, because you'll be wondering why it's this cheap.

An agency charges eight hundred to two thousand a month for social content. A freelancer runs three to six hundred. And a lot of what they produce is a stock photo with a quote on it, because they don't know your business and they have eleven other clients.

I'm not charging that, for two reasons.

One: this is brand new, and I want it in as many hands as possible, fast. I would rather have five hundred business owners using it and telling me what to fix than fifty paying ten times as much. The people who get in at seven dollars are the ones whose feedback shapes what this becomes… and they never pay a penny more for it. Every update, forever, free.

Two: I'd like to earn the right to talk to you again. If this does what I say it does, you'll be more inclined to hear about what else I do. That is the entire business model and I'm not going to pretend otherwise.

The price goes to $27 on August 31st. That is not a countdown-timer trick. It is simply what the price becomes once the founding group is in.

Founding launch price
Save $20 - until August 31st
$27 $7 one-time

Nothing rebills. Yours forever.

  • The Proof Machine - run it forever
  • The 30-Day Proof Calendar
  • The Caption Engine - 30 captions in your voice
  • The Google Post Pack
  • Graphic Text + Layout Sheets
  • The Excerpt Cutter
  • The Review Harvest Sheet
  • BONUS: The Refill Protocol
Get Instant Access - $7
Instant access · 60-day keep-everything guarantee
Before August 31st

From here, there are only two options.

Option one
Get in today for seven dollars.

Spend twenty minutes this evening. Have thirty days of content sitting in a file before you go to bed… and post the first one tomorrow morning.

Option two
Close this page.

Pay $27 for the same thing later, if you remember. And spend another eleven days looking at that blank box, with four hundred words from Denise still sitting on a page nobody visits.

There's no third option where the reviews start working on their own.

60DAYS
My “keep everything” guarantee

You are not risking seven dollars.
You are not risking anything.

Here's the deal.

I want you to try The Proof Machine completely risk-free. Get instant access. Run it. Gather your reviews, paste them in, generate your thirty days… the calendar, the captions, the Google posts, the graphic sheets, the lot. Post them. Use them.

Then, if you're not glad you did… any time inside 60 days, for a reason you can explain or one you can't be bothered to… send me one email and every penny goes back. Nothing to fill in. Nobody to get past. No “before I process that, can I just ask you a couple of quick questions?”

And here's the best part.

You keep everything.

Keep The Proof Machine
Keep the calendar & captions
Keep the Google posts & graphic sheets
Keep the 30 days you already made - and keep posting them

Why on earth would I do that?

Because I know what happens when a business owner actually sees a month of their own proof laid out in front of them. They post the first one. Somebody comments. And suddenly the thing they'd been avoiding for a year is just… running.

So I'll put the entire risk on my side of the table and leave none of it on yours. I would much rather do that than have you close this page over seven dollars and never find out.

Which means the decision in front of you isn't really about money. It's this: do you want thirty days of social content, built out of your own customers' words, sitting in a file tonight? If the answer turns out to be no, your seven dollars comes back and the content stays yours.

That is as fair as I know how to make it.

The only way you lose from here is by waiting until it's $27.

Get The Proof Machine - $7
Founding price until August 31st, then $27
Before you ask

Frequently asked questions

How many reviews do I need?+
Five is enough. Ten is comfortable. If you have hundreds, even better… The Machine sorts out which ones are worth using.
What if my reviews are old?+
Doesn't matter. A great review from 2023 works exactly as well as one from last week. Nobody scrolling past is checking the date.
What if some of my reviews are really short? Like “Great service, thanks.”+
Those still work. They just get used differently, and The Machine handles that… short reviews stack well, long ones get cut down. You get thirty posts either way.
Do I need to be good at design?+
No. You get the words and the layout… what goes on the image, in what order. Dropping that into a free Canva template takes about ninety seconds a post, and if you'd rather not, hand the file to whoever does your socials.
Do I need any special software?+
No. Everything runs in your browser and nothing needs installing.
How long does the whole thing actually take?+
Gathering your reviews is the slow part, and that's about ten minutes. Running it is about five. Call it twenty minutes from buying to having your month ready.
Can I use it again next month?+
Yes… that's what the Refill Protocol is for. Buy once, run it every month, forever. Nothing rebills.
I'm not a local business… I sell online. Does this still work?+
Yes, and often better. Ecommerce sellers usually have the most reviews and do the least with them.
Is $7 a trial that turns into something?+
No. It's seven dollars, once. There's no subscription, no trial period and no card on file for later.
What if it doesn't work for me?+
Email me inside 60 days, I refund you, and you keep everything. No forms, no hoops.
One last thing

Right now, today, somebody who has never heard of you is scrolling past.

They will decide who to call this week based almost entirely on who looks like the safe choice. Not the cheapest. Not the closest. The one who looks like other people have already been happy.

You are that. You have the receipts. Dozens of them, written by real people, sitting on a page that person will never visit.

You can leave them there. Or you can spend twenty minutes and seven dollars and spend the next thirty days showing everyone.

Get The Proof Machine - $7
Founding price until August 31st, then $27 · Instant access · 60-day keep-everything guarantee
The Proof Machine - $7 (reg. $27)
30 days of content from reviews you already have
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